But like any other color, be careful with brown too. The company prides itself on being strong and dependable, and no wonder it chose brown as its main color because the choice claims confidence: ‘We don’t need bright oranges to get your attention our dependable service will do that for us’.īrown in a transport logo can be a clever choice if you are willing to put in the work to back up your claims of dependability and reliability. It uses brown and gold as its main brand colors. UPS (United Parcel Service) is a famous logistics logo (part of the transportation industry). Businesses that want to appear as strong, established, and dependable often go with brown in their logo designs. However, unlike green that is a happy, calming, and soothing color, brown is subdued. Similar to green, brown is also a color related to Earth. If your transport brand is fuel-efficient, sustainable, or invests in carbon-neutral initiatives, going with green in your transport business logo is a perfect choice. It can be a perfect color for transport brand logos where there is a mention of ‘green’, ‘organic’ or ‘natural’ (or variations of it) in the brand name. A green transport logo communicates to the public that you are dealing with a brand that is dependable, established, and has some relevance to nature, too. As the most dominant color in nature, green is associated with feelings of abundance, serenity, and fertility.
No other color says ‘nature’ as loudly and simply as green. Green: Natural, Related To Earth, Organic Even if you want to use a lighter shade, balance it out with other subtler visual cues in the logo unless you want to go all out and announce your presence with a bang. It is a darker, more muted orange with no glare or shine. Related: Drive Your Brand To Success With These 20 Cool Transport Logo Ideasīeware though, use orange with care. As an attention-grabbing color, it attracts the eye, and its cheery mood helps the audience react favorably to it. When you use an orange transport logo or even use it as a secondary color in your transport logo design, you make your logo identifiable in a crowd. These are the traits that transportation brands aim to communicate through their logo designs. As a warm color and the color of the sun, it is associated with feelings of pace, speed, energy, and efficiency. Orange is one of the most prominent colors of transportation industries. Let’s discuss and figure out which color matches with your brand personality the most. Each of these colors communicates something different, carries a different mood, and contains different psychology. Below, we will talk about the 7 most popular colors of transport logo designs.
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